The Beatles Inspire MTV Video Games-Rel. 09-09-09 Nov 2, 2008 23:42:03 GMT -5
Post by yerblues1968 on Nov 2, 2008 23:42:03 GMT -5
COST OF BEATLES DEAL WAS "VERY RICH"
MCV - The Market for Computer and Videos
Oct 31 2008, 11:30am
Music publisher suggests that MTV’s deal to licence Beatles tracks was a games industry record breaker
Though the exact numbers remain unknown, the chairman and CEO of Sony/ATV Music Publishing Martin Bandier has told Variety that the deal struck between MTV and Apple Corp for the recently announced Beatles game involved figures previously unheard of in the games industry.
Bandier stated: “There have been mutterings from artists and songwriters that they are not being offered their fair share in video games, but the game makers have the leverage. In the world of rock, there are thousands of tracks that will work, but when you get into the world of unique artists, that leverage shifts, tremendously, to the artists and songwriters.
“We signed a deal that would be considered very rich by the videogame company but fair for the artists. It will have online implications that will be enormous.”
The claims are at odds with Activision CEO Bobby Kotick’s previous assertions that his firm’s recent Guitar Hero tie-in with U.S. rockers Aerosmith “generated more money for the band than any of their albums”.
The Beatles - New MTV Video Game coming during Holidays 2009. (3:31 minutes)
Game Scoop! News Break: Gears 2 and Beatles Music Game. (1:42 minutes)
Also read, "The Beatles Inspire New Video Game; Apple Corps Ltd., MTV
and Harmonix Come Together for Unprecedented Deal," Oct. 30, 2008.
For More information, see related links:
Also read, "Beatles Come Together with Rock Band," October 29, 2008.